The World's Most Popular Retail Websites - Ranked by Homepage Speed

These numbers were produced using Google PageSpeed Insights. Some websites did not produce data from google and have been indicated with 'no data'. Adult sites were not included. The lightspeed rank was calculated by ranking FCP, FID and time to interactive then adding all of the numbers together for both mobile and desktop. They were then ranked lowest to highest to find which one has the fastest average speeds. The FCP numbers were generated from the top 90th percentile and FID from the top 95th percentile so that websites meet a minimum standard of performance under the most difficult conditions.

Lightspeed Rank Domain Name First Contentful Paint (Mobile) First Input Delay (Mobile) Time to Interactive (Mobile) First Contentful Paint (Desktop) First Input Delay (Desktop) Time to Interactive (Desktop) Popularity
19 Amazon.com 2.4s 152ms 18.8s 2.1s 241ms 3.9s 1
10 Aliexpress.com 3.4s 127ms 7s 2.4s 156ms 2.3s 2
6 Netflix.com 3.3s 116ms 7.7s 2.8s 16ms 0.8s 3
5 Ebay.com 2.3s 157ms 11.4s 2.1s 215ms 1.7s 4
3 Amazon.co.uk 2s 176ms 11.5s 2.1s 167ms 1s 5
11 Etsy.com 2.6s 207ms 11s 2.8s 161ms 6
34 Walmart.com 3.2s 773ms 17.5s 2.8s 285ms 3.5s 7
18 Store.steampowered.com 3.2s 291ms 12.2s 3s 154ms 1.6s 8
45 Bestbuy.com 3.6s 518ms 23.2s 3.3s 379ms 6.1s 9
1 Ikea.com 2.2s 29ms 3s 2.6s 14ms 1.1s 10
38 Target.com 2.5s 1,891ms 20.3s 2.2s 1,290ms 3.6s 11
49 Homedepot.com 5.2s 869ms 20.8s 3.6s 409ms 7.6s 12
16 Rakuten.co.jp 2.1s 283ms 17.2s 2s 248ms 3.7s 13
32 Cambridge.org 6.9s 386ms 12.2s 5.7s 145ms 2.6s 14
4 Humblebundle.org 2.4s 243ms 10.5s 2s 110ms 2.1s 15
13 Jd.com 8s 26ms 7s 6.4s 18ms 1.1s 16
35 Nike.com 5.5s 318ms 11.4s 3.7s 583ms 2s 17
24 Wiley.com 9.9s 167ms 11.2s 4.9s 43ms 2.4s 18
20 Newegg.com 3.1s 132ms 8.7s 2.1s 805ms 3.8s 19
40 Costco.com 7.3s 791ms 15.8s 4.8s 148ms 3.6s 20
2 Hm.com 3.2s 32ms 4.7s 2.3s 8ms 0.8s 21
8 Groupon.com 2.5s 275ms 8.2s 2.6s 149ms 1.4s 22
30 Wayfair.com 2s 533ms 24.4s 1.9s 251ms 5.4s 23
22 Bhphotovideo.com 3.2s 280ms 15.9s 2.1s 283ms 3.1s 24
39 Nordstorm.com 3s 838ms 18.9s 2.4s 304ms 4.4s 25
27 Lowes.com 3.2s 496ms 12.9s 2.5s 393ms 1.8s 26
41 Kohls.com 2.5s 303ms 18.3s 5s 584ms 6.4s 27
44 Ticketmaster.com 3.6s 2,546ms 16.6s 2.9s 1,343ms 3.8s 28
7 Rakuten.com 3s 73ms 12.5s 2.5s 42ms 2.5s 29
15 Iherb.com 2s 456ms 14.6s 2.3s 165ms 3s 30
31 Sephora.com 3.3s 688ms 17.2s 2.3s 314ms 2.5s 31
28 Shutterfly.com 2.8s 1,714ms 15.4s 4s 85ms 2.4s 32
37 Walgreens.com 3.1s 221ms 17.5s 3.5s 362ms 4.3s 33
33 Gap.com 2.6s 949ms 21.2s 2.3s 294ms 3.7s 34
17 Oup.com 5.9s 263ms 6s 4.2s 13ms 1.3s 35
28 Redbubble.com 3s 212ms 17.9s 2.8s 266ms 3.7s 36
13 Bopdybuilding.com 3.8s 123ms 11.5s 3.4s 47ms 1.7s 37
25 Cargurus.com 4.1s 171ms 13.1s 3.2s 139ms 3.6s 38
48 Barnesandnoble.com 4.7s 425ms 34.4s 3.8s 504ms 6.5s 39
47 Urbanoutfitters.com 5s 1,298ms 21.9s 3.6s 407ms 5s 40
35 Sky.com 4.6s 257ms 16.1s 4.9s 232ms 3s 41
42 Zappos.com 4.6s 600ms 29.1s 2.8s 275ms 4.5s 42
26 Autotrader.com 2.4s 353ms 17.5s 2s 322ms 4.1s 43
23 Rei.com 2.3s 177ms 18.5s 2s 471ms 3.8s 44
46 Bedbathbeyond.com 3s 4,896ms 30.5s 2.4s 2,177ms 7.9s 45
42 Dickssportinggoods.com 3.5s 446ms 16.6s 3.9s 387ms 6.5s 46
50 Directv.com 14.7s 1,373ms 22.1s 5s 419ms 4.2s 47
21 Cvs.com 3.6s 172ms 13.5s 3.2s 37ms 2.7s 48
12 Overstock.com 1.9s 188ms 14s 1.9s 222ms 4.8s 49
9 Ifixit.com 2.9s 95ms 13.4s 2.6s 41ms 2.7s 50

These numbers were produced using Google PageSpeed Insights. Some websites did not produce data from google and have been indicated with 'no data'. Adult sites were not included. The lightspeed rank was calculated by ranking FCP, FID and time to interactive then adding all of the numbers together for both mobile and desktop. They were then ranked lowest to highest to find which one has the fastest average speeds. The FCP numbers were generated from the top 90th percentile and FID from the top 95th percentile so that websites meet a minimum standard of performance under the most difficult conditions.